Why Astrology Is Booming in America: $3 Billion and Growing Fast

✨ Astrology’s New Era in the U.S.

In recent years, astrology has evolved from a niche belief into a thriving digital economy. Once dismissed as pseudoscience, it's now a $3 billion industry—and growing rapidly.

🔍 What’s Fueling the Rise?
Apps like Co-Star, with over 30 million users, deliver personalized horoscopes and birth chart breakdowns daily. Experts say people crave meaning and connection in turbulent times—and astrology offers just that.

📊 Who’s Into It?
According to Pew Research, about 30% of American adults explore horoscopes, tarot, or fortune-telling each year. Its largest audiences? Young women, LGBTQ+ individuals, and digital natives who view astrology as a mirror to self-understanding.

🌌 Not Science—But It Resonates
Astrophysicist Montana Williams says she “doesn't really know what astrology is,” highlighting the contrast between science and spirituality. Yet for many, astrology isn’t about proof—it’s about clarity, confidence, and personal growth.

💬 User Voices
Erika McAuliffe, an astrology app user, says it helps uncover hidden aspects of herself. “It shows a side of yourself that maybe you're not necessarily thinking about,” she says.

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🧭 Final Thoughts
Whether you're a believer or a skeptic, astrology’s impact is undeniable. In a society navigating rapid change, the stars offer comfort, identity, and guidance—no telescope required.

📌 Source: CBS News – Astrology’s Growth in the U.S.